Editorial Social Campaigns
A curated collection of editorial-inspired social media campaigns showcasing visual storytelling, brand identity and content design for modern hospitality and lifestyle brands.
Role
Art Direction & Visual Design
Timeline
2025 — Present
Medium
Social · Print · Digital
Type
Campaign Series
My Role
Three campaigns. One editorial vision.
Spring Café Campaign
A premium café campaign concept exploring elegant branding, product marketing and seasonal storytelling. The campaign combines warm photography, refined typography and editorial-inspired layouts to create a sophisticated visual identity across multiple social media touchpoints.
Deliverables
- Matcha Latte Promotional Poster
- Coffee Brand Campaign Poster
- Bakery & Food Promotional Poster
My Role
Matcha Latte Campaign
A premium product campaign highlighting handcrafted ceremonial matcha through clean typography, soft colours and minimal composition.
Coffee Brand Campaign
A visual campaign focused on everyday coffee moments, combining editorial layouts with premium product photography and modern branding.
Bakery Campaign
A promotional concept showcasing freshly baked pastries and café products through warm imagery, elegant typography and lifestyle-focused storytelling.
Unused Marketing Campaign
This concept was created to promote Unused, a mobile app that helps users manage and store gift cards digitally. The goal was to create a cohesive campaign spanning both physical and digital touchpoints. The campaign includes promotional posters, window stickers and QR-based marketing materials designed for placement inside partner stores. The QR codes are trackable, allowing campaign performance to be measured through scans and app downloads.
Objective
Increase app awareness, encourage downloads and connect physical retail marketing with the digital product experience.
Deliverables
- Promotional Poster
- Window Sticker
- Circular Store Sticker
- QR Marketing Assets
My Role
Promotional Poster
A full campaign poster combining scattered gift cards, an app mockup and feature highlights to communicate the core value of Unused at a glance.
QR Marketing Asset
A trackable QR-based marketing graphic designed for placement inside partner stores, directing customers to download the app directly.
Circular Store Sticker
A circular window and store sticker carrying the same messaging and QR code, maintaining visual consistency across physical touchpoints.
Lumi Skin Product Launch
This conceptual campaign was created to explore premium skincare marketing across social media and digital advertising. The objective was to design a cohesive visual identity that communicates product quality while maintaining a clean, luxury-inspired aesthetic suitable for beauty brands.
Objective
Create a premium social media campaign that increases product awareness, highlights product benefits and demonstrates consistent visual branding across multiple marketing assets.
Deliverables
- Instagram Feed Post
- Instagram Story
- Promotional Banner
- Product Advertisement
- Social Media Assets
My Role
Instagram Feed Post
A launch announcement post pairing serif typography with soft product photography to establish the premium tone of the campaign.
Promotional Banner
A landscape banner combining the product hero shot, key benefits and a limited-time offer into a single cohesive composition.
Product Advertisement
A promotional advertisement leading with the sale message and a clear call to action, framed in the campaign’s warm neutral palette.
Instagram Story
A vertical story asset focusing on the lightweight texture and everyday use of the product through clean, minimal layout.
Social Media Asset
A benefits-led social graphic using consistent iconography to reinforce the product’s key selling points across the campaign.